Lead Generation

Lead generation strategies and tactics for every business, from local business-to-consumer lead generation to complex business-to-business projects.


Generating leads is only part of the challenge in business growth. Turning marketing-qualified-leads into sales-qualified-leads and closing business is where the rubber meets the road.


Branding is the umbrella covering all business development activity. We have processes to help your brand stand out and marketing approaches that help you stay in front of customers during their decision process.


Existing customers are an often overlooked asset in business development efforts. We use customer profiling and modeling to improve marketing and sales efforts.


Up-selling over time is part art and part science. We have strategies to keep your  average transaction size, and your wealth, from eroding.


It’s important for us to know how your organization plans on increasing the number of products sold to existing customers. It’s the easiest place to find growth.


We called GoLeads to get help with our lead management
and they inspected nearly every aspect of our business development process. What helped me was the advice on our retention strategies and their pricing ideas. It was quite an investment for our growing company but it is worth to have a second set of eyes on us as we grow. Take them up 
on the free audit.

Robert Johnson


Get Your Business Growth Score That Identifies Your Next Best Opportunity for Growth. The Questionnaire takes less than 20 minutes to complete.


I’ve done audits before and they just seem to drag on without getting me anywhere. What makes your audit different?

At the end of this audit process, you will walk away with ideas. Nothing more. The goal of this part of the process is to expose you to the GoLeads way to troubleshoot “biz dev” issues by tying them back to your larger wealth generation goals. Our clients walk away armed with one or two new ways of looking at their business and a range of options for going deeper into a solution. That process moves a client from Idea to Implementation. The audit is built to expose you to ideas. It moves quickly and follows a prescribed path. It won’t drag on and it will get you where this step needs to go.

I’ve read through your materials and I don’t see anything new.

I’ve been in sales and marketing for over 25 years and so has my partner. In that time we’ve tried hundreds and hundreds of tactics and I’m continuously amazed at how stupid I was even a month ago. There’s a good chance that you’re not going to hear a brand new earth shattering idea from the audit. As a matter of fact, I can almost guarantee that we’re going to hear you say, “You know, we tried that before.” I heard someone say there are only 18 original ideas out there, the rest is execution. The audit is all about execution and incremental improvements that add up to results that are new and different. I promise that you won’t feel like it was a waste of time or a long commercial for our services. Our goal is to help you shortcut the process that you’re going through right now.

Will this really help? My industry is very niche.

Our goal is to help. To provide you and your business some value while we both evaluate one another. It’s rare that we find an industry where a prospect’s decision making process can’t be mapped. That said, there are times that the only advice we will give is the free advice in the Audit because both sides will struggle with the “why bother?” question. As in, “why are we bothering to work on this – other issues are more pressing.” If it comes to that, I’m still confident that you’ll find value from our brief time together.

Your questionnaire is pretty detailed and I don’t know if I’m comfortable sharing our information. How can I trust you?

One of the most important functions I serve in is the role of dispassionate adviser. Especially in the Audit phase. Trust has to be earned, but in the between time we take every precaution to make sure your information is safe and secure. It can be lonely running a company because you can’t share every thought with investors, your employees don’t want to know what’s really going on and your management team is looking for a strong leader. I get that. I’ve been there. As a matter of fact, I’m still there. All that aside, without some detail in your answers about Sales and Marketing, I can’t help you. My brain needs the inputs. The process needs inputs. It allows us to benchmark and ask questions. Half of the benefit in this exercise is having someone with wisdom to talk to. For that to happen, there has to be some sharing.


Call us at   402-682-7417 

We can answer any of your questions.

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